Балконное караоке / Balcony karaoke: Балконное караоке
| Русский оригинал | Перевод на английский | |
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Сожалеем, но текст оригинала доступен только зарегистрированным пользователям. |
The self-isonation of spring, 2020 brought its corrections into real estate marketing. Madness99 15.10.20 в 06:58 |
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Outdoor advertising, Oksana_Aks86 15.10.20 в 06:54 |
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radio advertising, Oksana_Aks86 15.10.20 в 05:36 |
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slick magazines and other common channels were rapidly loosing its influence. Madness99 15.10.20 в 07:03 |
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During home isolation people didn't see outdoor advertising. Oksana_Aks86 15.10.20 в 05:41 |
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"Marten Marketing" agency was tasked to develop a non-standard promoting mechanics for "Yarkiy" residential complex, which is known for its close-knit neighborhood community. Oksana_Aks86 19.10.20 в 04:08 |
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The insight laid in the fact that people really missed live communication and wanted to see each other again. Oksana_Aks86 19.10.20 в 03:54 |
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The solution was found — "Balcony Karaoke" event. Oksana_Aks86 15.10.20 в 05:50 |
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On May, 09 at 7.00 p.m. we have organized a live stream studio on the roof of the highest building in "Yarkiy" residential complex. Oksana_Aks86 15.10.20 в 07:31 |
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Several video streams were collected in one broadcast: Oksana_Aks86 19.10.20 в 06:33 |
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the camera was shooting the presenter on the roof, Oksana_Aks86 15.10.20 в 06:07 |
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drones flew around the residential complex and filmed people singing on balconies. Oksana_Aks86 19.10.20 в 06:31 |
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Music and lyrics were embedded in live stream so that residents of the residential complex could sing synchronically, like one big choir! Oksana_Aks86 19.10.20 в 06:46 |
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Citizens went out on their balconies, started live streams, heard music, saw neighbors and themselves, singing all together by residential complex! Oksana_Aks86 19.10.20 в 11:03 |
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"Balcony Karaoke" event was included in all evening news releases of Ufa. Oksana_Aks86 15.10.20 в 07:22 |
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It was written about in tens of mass media, hundreds of Ufa residents posted videos from the scene in social media. Oksana_Aks86 19.10.20 в 04:41 |
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Group of companies "Tretiy Trest" got a great attention to its flagship project — "Yarkiy" residential complex, and show on practice that they not just build houses but sincerely care about residents. Oksana_Aks86 19.10.20 в 07:33 |
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After a long self-isolation the residents of "Yarkiy" again felt themselves to be one big family! Oksana_Aks86 15.10.20 в 08:10 |
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"Balcony Karaoke" event's organizer — Group of companies "Tretiy Trest". Oksana_Aks86 15.10.20 в 07:47 |
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Idea and creation — Marten Marketing Agency Oksana_Aks86 15.10.20 в 07:59 |