Ключ к успешной презентации / What are the keys for a successful presentation?: текст

While making a plan, you must understand - what the audience should hear and which lessons should learn.

ichuly 20.06.12 в 13:12

For example, I speak in front of a board of directors.

ichuly 20.06.12 в 13:13

Do I want them to know what a great authority in this field I am? Definitely yes.

ichuly 20.06.12 в 13:13

Then I should underline that nobody could have solved this problem before I did and it was me who urged the employees of the enterprise on getting down to the business.

ichuly 20.06.12 в 13:19

That is why your work with the audience should begin with your aim.

ichuly 20.06.12 в 13:22

In other words, a good speaker always define the special-purpose audience, and a bad one - always speaks to himself the same things.

ichuly 20.06.12 в 13:23

However, in this case he will be bored as well as the others.

ichuly 20.06.12 в 13:24

A speaker is like an actor, he is supposed not to play, but get the feel of his role.

ichuly 20.06.12 в 13:25

Your main purpose is to appeal to the audience, not to a wall or a slide-projector.

ichuly 20.06.12 в 13:28

And then two speeches on the same subject will seem to be completely different.

ichuly 20.06.12 в 13:29

The main rules of the genre.

There are three main principles.

ichuly 20.06.12 в 13:30

Thus, the first principle: speak to the audience, not to yourself.

ichuly 20.06.12 в 13:31

The second principle: try to make your presentation interesting for your own.

ichuly 20.06.12 в 13:33

The third principle: during your speech try to keep the audience's attention, using different psychological techniques.

ichuly 20.06.12 в 13:34

As the attention of the audience forms with the certain rules.

ichuly 20.06.12 в 14:23

In the american movie a shot, which lasts more than 30 seconds is immediately turned down.

ichuly 20.06.12 в 13:49

They say that a man cannnot concentrate on one object for so long.(?)

ichuly 20.06.12 в 13:51

A human can perceive information through visual memory, hearing and touch.

ichuly 20.06.12 в 13:58

Slides or videos operate with visual memory.

ichuly 20.06.12 в 13:59

Hearing is involved when a speaker is concerned about audibility.

ichuly 20.06.12 в 14:03

However, there are few speakers who deliberately operates with touch.

ichuly 20.06.12 в 14:06

It is generally accepted that a human is able to remember 10%of what he hears, 30% of what he sees, and 70% of what he does by himself.

ichuly 20.06.12 в 14:07

How can you diversify your visual plan?A person, who paces a stage, swings his arms or smiles, attracts the audience's attention.

ichuly 20.06.12 в 14:10

If you have slides, a cartoon or some moving picture - even better.

ichuly 20.06.12 в 14:11

Even if you have no opportunity to prepair and show pictures, the creation of images is also a very important method to operate with the audience's attention.

ichuly 20.06.12 в 14:12

The easier for the audience to understand words, and connect them with images, the more chances that the audience remains with us.

ichuly 20.06.12 в 14:13

For example, the sentece: "Working with the audience, it is important to take into account the representative system, which helps us to serve necessary information. Because visual, audio-visual and kinethetic systems are built up in a different way".
It would be enough to lose the audience for good.Although, this sentence have the same message as the imformation descrbed above.

ichuly 20.06.12 в 14:15

Just remember, that the audience wants to see, to hear and to feel.

ichuly 20.06.12 в 14:15