Готовый перевод Ключ к успешной презентации / What are the keys for a successful presentation?: текст

While making a plan, you must understand - what the audience should hear and which lessons should learn.

For example, I speak in front of a board of directors.

Do I want them to know what a great authority in this field I am? Definitely yes.

Then I should underline that nobody could have solved this problem before I did and it was me who urged the employees of the enterprise on getting down to the business.

That is why your work with the audience should begin with your aim.

In other words, a good speaker always define the special-purpose audience, and a bad one - always speaks to himself the same things.

However, in this case he will be bored as well as the others.

A speaker is like an actor, he is supposed not to play, but get the feel of his role.

Your main purpose is to appeal to the audience, not to a wall or a slide-projector.

And then two speeches on the same subject will seem to be completely different.

The main rules of the genre.

There are three main principles.

Thus, the first principle: speak to the audience, not to yourself.

The second principle: try to make your presentation interesting for your own.

The third principle: during your speech try to keep the audience's attention, using different psychological techniques.

As the attention of the audience forms with the certain rules.

In the american movie a shot, which lasts more than 30 seconds is immediately turned down.

They say that a man cannnot concentrate on one object for so long.(?)

A human can perceive information through visual memory, hearing and touch.

Slides or videos operate with visual memory.

Hearing is involved when a speaker is concerned about audibility.

However, there are few speakers who deliberately operates with touch.

It is generally accepted that a human is able to remember 10%of what he hears, 30% of what he sees, and 70% of what he does by himself.

How can you diversify your visual plan?A person, who paces a stage, swings his arms or smiles, attracts the audience's attention.

If you have slides, a cartoon or some moving picture - even better.

Even if you have no opportunity to prepair and show pictures, the creation of images is also a very important method to operate with the audience's attention.

The easier for the audience to understand words, and connect them with images, the more chances that the audience remains with us.

For example, the sentece: "Working with the audience, it is important to take into account the representative system, which helps us to serve necessary information. Because visual, audio-visual and kinethetic systems are built up in a different way".
It would be enough to lose the audience for good.Although, this sentence have the same message as the imformation descrbed above.

Just remember, that the audience wants to see, to hear and to feel.

Переведено на Нотабеноиде
http://notabenoid.org/book/30489/104508

Переводчики: ichuly