Anjelika9: переводы
BRAVE NEW WORLD REVISITED / Возвращение в новый чудный мир
→From his point of view and at the level where he had chosen to do his dreadful work, Hitler was perfectly correct in his estimate of human nature. To those of us who look at men and women as individuals rather than as members of crowds, or of regimented collectives, he seems hideously wrong. In an age of accelerat ing over-population, of accelerating over-organization and ever more efficient means of mass communication, how can we preserve the integrity and reassert the value of the human individual? This is a question that can still be asked and perhaps effectively answered. A generation from now it may be too late to find an answer and perhaps impossible, in the stifling collec tive climate of that future time, even to ask the ques tion.
0 С его точки зрения и на том уровне, который он выбра для своей чудовищной работы, Гитлер был целиком и полностью прав относительно оценки человеческой природы. Хотя он покажется ужасно неправым для тех из нас, кто смотрит на мужчини женщин скорее как на индивидов, чем участников толпы либо коллектив под контролем. В эпоху ускорения темпов роста населения, ускорения сверх-организации и еще более эффективных средств массовой коммуникации как мы сможем сохранить неприкосновеность и вновь подтвердить ценность человека как индивида? Это вопрос, который задают множество раз и на который можно ответить правильно. В следую щем поколении уже может бытьстанет поздно искать ответы, а может будет невозможно, в душных условиях коллективизма будущего, даже задаться таким вопросом.
→"The doctrines of Europe," Jefferson wrote, "were that men in numerous associations cannot be restrained within the limits of order and justice, except by forces physical and moral wielded over them by authorities independent of their will. . . . We (the founders of the new American democracy) believe that man was a rational animal, endowed by nature with rights, and with an innate sense of justice, and that he could be restrained from wrong, and protected in right, by mod erate powers, confided to persons of his own choice and held to their duties by dependence on his own will." To post-Freudian ears, this kind of language seems touchingly quaint and ingenuous. Human beings are a good deal less rational and innately just than the optimists of the eighteenth century supposed. On the other hand they are neither so morally blind nor so hopelessly unreasonable as the pessimists of the twentieth would have us believe. In spite of the Id and the Un conscious, in spite of endemic neurosis and the prev alence of low IQ's, most men and women are probably decent enough and sensible enough to be trusted with the direction of their own destinies.
Democratic institutions are devices for reconciling social order with individual freedom and initiative, and for making the immediate power of a country's rulers subject to the ultimate power of the ruled. The fact that, in Western Europe and America, these de vices have worked, all things considered, not too badly is proof enough that the eighteenth-century optimists were not entirely wrong. Given a fair chance, human beings can govern themselves, and govern themselves better, though perhaps with less mechanical efficiency, than they can be governed by "authorities independent of their will." Given a fair chance, I repeat; for the fair chance is an indispensable prerequisite. No people that passes abruptly from a state of subservience un der the rule of a despot to the completely unfamiliar state of political independence can be said to have a fair chance of making democratic institutions work. Again, no people in a precarious economic condition has a fair chance of being able to govern itself demo cratically. Liberalism flourishes in an atmosphere of prosperity and declines as declining prosperity makes it necessary for the government to intervene ever more frequently and drastically in the affairs of its subjects. Over-population and over-organization are two condi tions which, as I have already pointed out, deprive a society of a fair chance of making democratic institu tions work effectively. We see, then, that there are certain historical, economic, demographic and techno logical conditions which make it very hard for Jefferson's rational animals, endowed by nature with inalienable rights and an innate sense of justice, to exercise their reason, claim their rights and act justly within a democratically organized society. We in the West have been supremely fortunate in having been given our fair chance of making the great experiment in self-government. Unfortunately it now looks as though, owing to recent changes in our circumstances, this infinitely precious fair chance were being, little by little, taken away from us. And this, of course, is not the whole story. These blind impersonal forces are not the only enemies of individual liberty and democratic institutions. There are also forces of another, less ab stract character, forces that can be deliberately used by power-seeking individuals whose aim is to establish partial or complete control over their fellows. Fifty years ago, when I was a boy, it seemed completely self-evident that the bad old days were over, that torture and massacre, slavery, and the persecution of heretics, were things of the past. Among people who wore top hats, traveled in trains, and took a bath every morning such horrors were simply out of the question. After all, we were living in the twentieth century. A few years later these people who took daily baths and went to church in top hats were committing atrocities on a scale undreamed of by the benighted Africans and Asi atics. In the light of recent history it would be foolish to suppose that this sort of thing cannot happen again. It can and, no doubt, it will. But in the immediate future there is some reason to believe that the punitive methods of 1984 will give place to the rein forcements and manipulations of Brave New World.
Democratic institutions are devices for reconciling social order with individual freedom and initiative, and for making the immediate power of a country's rulers subject to the ultimate power of the ruled. The fact that, in Western Europe and America, these de vices have worked, all things considered, not too badly is proof enough that the eighteenth-century optimists were not entirely wrong. Given a fair chance, human beings can govern themselves, and govern themselves better, though perhaps with less mechanical efficiency, than they can be governed by "authorities independent of their will." Given a fair chance, I repeat; for the fair chance is an indispensable prerequisite. No people that passes abruptly from a state of subservience un der the rule of a despot to the completely unfamiliar state of political independence can be said to have a fair chance of making democratic institutions work. Again, no people in a precarious economic condition has a fair chance of being able to govern itself demo cratically. Liberalism flourishes in an atmosphere of prosperity and declines as declining prosperity makes it necessary for the government to intervene ever more frequently and drastically in the affairs of its subjects. Over-population and over-organization are two condi tions which, as I have already pointed out, deprive a society of a fair chance of making democratic institu tions work effectively. We see, then, that there are certain historical, economic, demographic and techno logical conditions which make it very hard for Jefferson's rational animals, endowed by nature with inalienable rights and an innate sense of justice, to exercise their reason, claim their rights and act justly within a democratically organized society. We in the West have been supremely fortunate in having been given our fair chance of making the great experiment in self-government. Unfortunately it now looks as though, owing to recent changes in our circumstances, this infinitely precious fair chance were being, little by little, taken away from us. And this, of course, is not the whole story. These blind impersonal forces are not the only enemies of individual liberty and democratic institutions. There are also forces of another, less ab stract character, forces that can be deliberately used by power-seeking individuals whose aim is to establish partial or complete control over their fellows. Fifty years ago, when I was a boy, it seemed completely self-evident that the bad old days were over, that torture and massacre, slavery, and the persecution of heretics, were things of the past. Among people who wore top hats, traveled in trains, and took a bath every morning such horrors were simply out of the question. After all, we were living in the twentieth century. A few years later these people who took daily baths and went to church in top hats were committing atrocities on a scale undreamed of by the benighted Africans and Asi atics. In the light of recent history it would be foolish to suppose that this sort of thing cannot happen again. It can and, no doubt, it will. But in the immediate future there is some reason to believe that the punitive methods of 1984 will give place to the rein forcements and manipulations of Brave New World.
0 "Доктрины Европы, - писал Джефферсон, - были таковы, что люди в многочисленных ассоциациях не могут быть ограничены впределах порядка и справедливости, кроме как силами физическими и моральными, обладающими властью над ними, независимой от их желания... Мы (основатели новой американской демократии) верим, что человек является рациональным животным, наделенным правами и врожденным чувством справедливости от природы, и что он может быть удержан от неправильного и защищен в правильных деяниях доступными силами, какими наделяются выбранные им люди для выполнения своих обязанностей, зависящих от его желания". Для ушей периода пост-фрейдизма такого рода язык изложения кажется причудливым и наивным. Человеческие сушества в значительнй степени менее рациональны и внутренне справедливы, чем предполагали оптимисты 18го столетия. С другой стороны, они не были ни морально слепыми, ни безнадежно необоснованными, какими нас считают пессимисты 20го века. В противоречие Ид и Бессознательному, несмотря на эндемический невроз и преобладание низкого АйКью, большинство мужчин и женшин вероятно достаточно порядочны и благоразумны, чтобы им можно было доверять с выбором своих собственных судеб. Демократические институты - это инструменты для примирения общественного порядка с индивидуальной свободой и инициативой, и для того, чтобы сделать непосредственную власть правителей страной субъектом первичной власти управляемых. Факт того, что в восточной Европе и Америке эти инструменты сработали, учитывая все обстоятельства, достаточно убедителен для доказательства, что оптимисты 18го века не были абсолютно неправы.
→Omitted from the picture (not as being unimportant, but merely for convenience and because I have dis cussed them on earlier occasions) are the mechanical and military enemies of freedom -- the weapons and "hardware" which have so powerfully strengthened the hands of the world's rulers against their subjects, and the ever more ruinously costly preparations for ever more senseless and suicidal wars. The chapters that follow should be read against a background of thoughts about the Hungarian uprising and its re pression, about H-bombs, about the cost of what every nation refers to as "defense," and about those endless columns of uniformed boys, white, black, brown, yel low, marching obediently toward the common grave.
0 Мы исключили из общей картины (не по причине их неважности, а только лишь ради удобства и потому что я обсуждал это в ранних темах) механических и военных врагов свободы - оружие и инструменты, которыа так сильно укрепили руки мировых лидеров против субъектов власти, и еще более разорительно дорогие приготовления для еще более бесмысленных и убийственных войн. Следующие далее главы нужно читать, учитывая мысли о подъеме и репрессиях в Венгрии, о водородных бомбах, о стоимости того, что каждая нация называет "зашитой", и о тех бесчисленных колоннах мальчиков в форме, белых, черных, коричневых, желтых, послушно марширующих к общим могилам.
→The subject of freedom and its enemies is enormous, and what I have written is certainly too short to do it full justice; but at least I have touched on many aspects of the problem. Each aspect may have been some what over-simplified in the exposition; but these successive over-simplifications add up to a picture that, I hope, gives some hint of the vastness and complexity of the original.
0 Тема свободы и ее врагов обширна, и то, о чем я написал, определенно слшком коротко, чтобы описать ее целиком; но по крайней мере я затронул многие аспекты проблемы. Каждый аспект может быть в некоторой степени слишком упрощен в описании; но эти последовательные упрощения складываются в картинку, которая, я надеюсь, даст некоторую идею о широте и сложности оригинала.
→The soul of wit may become the very body of untruth. However elegant and memorable, brevity can never, in the nature of things, do justice to all the facts of a complex situation. On such a theme one can be brief only by omission and simplification. Omission and sim plification help us to understand -- but help us, in many cases, to understand the wrong thing; for our compre hension may be only of the abbreviator's neatly formu lated notions, not of the vast, ramifying reality from which these notions have been so arbitrarily abstracted.
But life is short and information endless: nobody has time for everything. In practice we are generally forced to choose between an unduly brief exposition and no exposition at all. Abbreviation is a necessary evil and the abbreviator's business is to make the best of a job which, though intrinsically bad, is still better than nothing. He must learn to simplify, but not to the point of falsification. He must learn to concentrate upon the essentials of a situation, but without ignor ing too many of reality's qualifying side issues. In this way he may be able to tell, not indeed the whole truth (for the whole truth about almost any important sub ject is incompatible with brevity), but considerably more than the dangerous quarter-truths and half-truths which have always been the current coin of thought.
But life is short and information endless: nobody has time for everything. In practice we are generally forced to choose between an unduly brief exposition and no exposition at all. Abbreviation is a necessary evil and the abbreviator's business is to make the best of a job which, though intrinsically bad, is still better than nothing. He must learn to simplify, but not to the point of falsification. He must learn to concentrate upon the essentials of a situation, but without ignor ing too many of reality's qualifying side issues. In this way he may be able to tell, not indeed the whole truth (for the whole truth about almost any important sub ject is incompatible with brevity), but considerably more than the dangerous quarter-truths and half-truths which have always been the current coin of thought.
0 Душа остроумия может стать самой сутью неправды. Как бы это ни было элегантно и легко запоминалось, краткость никогда в природе вещей не сможет надежно послужить для фактов в сложной ситуации. В такой теме никогда нельзя быть кратким, опустив и упростив факты. Сокращение и упрощение помогают нам понять - но помогают нам понять неправильные вещи в большинстве случаев; поскольку наше восприятие может опираться лишь на четко сформулированные сокращенные понятия, а не на разнообразную разветвляющуюся реальность, из которой эти понятия были так своевольно изъяты. Но жизнь коротка, а информация бесконечна; ни у кого не найдется времени на все. На практике нам обычно приходится выбирать между чрезмерно кратким описанием и его отсутствием. Сокращение становится неизбежным злом, а мастерство сокращающего состоит в том, как сделать это работу лучше, хотя по существу плохую, но все же лучше, чем ничего. Ему придется научиться упрощать, но не доходя до точки начала фальсификаций. Он должен научиться концентрации на существенном в ситуации, но не доходя до игнорирования слишком многих значащих сторон проблемы. Таким образом он будет в состоянии расказать не целиком всю правду (поскольку вся правда о почти любом важном предмете несовместима с краткостью), но значительно больше, чем опасные четверть-правды и полуправды, которые всегда находятся в струе современной мысли.
→Such, then, was Hitler's opinion of humanity in the mass. It was a very low opinion. Was it also an incor rect opinion? The tree is known by its fruits, and a theory of human nature which inspired the kind of techniques that proved so horribly effective must con tain at least an element of truth. Virtue and intelli gence belong to human beings as individuals freely associating with other individuals in small groups. So do sin and stupidity. But the subhuman mindlessness to which the demagogue makes his appeal, the moral imbecility on which he relies when he goads his vic tims into action, are characteristic not of men and women as individuals, but of men and women in masses. Mindlessness and moral idiocy are not charac teristically human attributes; they are symptoms of herd-poisoning. In all the world's higher religions, salvation and enlightenment are for individuals. The kingdom of heaven is within the mind of a person, not within the collective mindlessness of a crowd. Christ promised to be present where two or three are gath ered together. He did not say anything about being present where thousands are intoxicating one another with herd-poison. Under the Nazis enormous numbers of people were compelled to spend an enormous amount of time marching in serried ranks from point A to point B and back again to point A. "This keeping of the whole population on the march seemed to be a senseless waste of time and energy. Only much later," adds Hermann Rauschning, "was there revealed in it a subtle intention based on a well-judged adjustment of ends and means. Marching diverts men's thoughts. Marching kills thought. Marching makes an end of individuality. Marching is the indispensable magic stroke performed in order to accustom the people to a mechanical, quasi-ritualistic activity until it becomes second nature."
0 Таким было тогдашнее мнение Гитлера о человечности в массах. Это было довольно низкое мнение. Было ли оно некорректным? Дерево известно по своим плодам, а теория человеческой природы, которая вдохновила ряд технологий, оказавшихся такими ужасно эффективными, должна содержать хотя бы крупицу правды. Благодетель и рассудок принадлежат человеческим существам, как индивидам, свободно асоциирующимся с другими индивидами в маленьких группах. То же самое с грехом и глупостью. Но не достойная человечека неразумность, к которой взывают демагоги, моральный имбецилизм, на которого он полагается, когда принуждает свои жертвы к действию, это харакктеристика не мужчин и женщин как индивидов, а мужчин и женщин в массе. Неразумность и моральная идиотичность не являются типично человеческими чертами; это симптомы "отравления толпой". В высших мировых религиях спасение и просветление предназначены для индивидов. Небесное царство находится в пределах разума человека, а не в коллективном бессознательном толпы. Христос обещал присутствовать, когда двое или трое соберутся вместе. Он ничего не упомянул о своем присутствии там, где тысячи отравляют друг друга "ядом толпы". При нацистах огромные количества людей были вынуждены проводить огромное количество времени, маршируя сомкнутыми рядами из пункта А в пункт Б и обратно в пункт А. "Это удержание всего населения в процессе марша казалось бессмысленной тратой времени и энергии. Только намного позже, - добавляет Герман Раушнинг, - в этом было обнаружено скрытое намерение, основанное на тщательно продуманном согласовании целей и средств. Марширование отвлекает мысли людей. Марширование убивает мысль. Марширование кладет конец индивидуальности. Марширование это незаменимый волшебный прием, совершаемый в соответствии с привычкой людей к механической почти ритуальной деятельности, пока она не станет второй натурой".
→Unlike the masses, intellectuals have a taste for ra tionality and an interest in facts. Their critical habit of mind makes them resistant to the kind of propa ganda that works so well on the majority. Among the masses "instinct is supreme, and from instinct comes faith. . . . While the healthy common folk instinc tively close their ranks to form a community of the people" (under a Leader, it goes without saying) "in tellectuals run this way and that, like hens in a poul try yard. With them one cannot make history; they cannot be used as elements composing a community." Intellectuals are the kind of people who demand evi dence and are shocked by logical inconsistencies and fallacies. They regard over-simplification as the origi nal sin of the mind and have no use for the slogans, the unqualified assertions and sweeping generaliza tions which are the propagandist's stock in trade. "All effective propaganda," Hitler wrote, "must be confined to a few bare necessities and then must be expressed in a few stereotyped formulas." These stereotyped for mulas must be constantly repeated, for "only constant repetition will finally succeed in imprinting an idea upon the memory of a crowd." Philosophy teaches us to feel uncertain about the things that seem to us self-evident. Propaganda, on the other hand, teaches us to accept as self-evident matters about which it would be reasonable to suspend our judgment or to feel doubt. The aim of the demagogue is to create social coherence under his own leadership. But, as Bertrand Russell has pointed out, "systems of dogma without empirical foundations, such as scholasticism, Marxism and fas cism, have the advantage of producing a great deal of social coherence among their disciples." The dema gogic propagandist must therefore be consistently dogmatic. All his statements are made without qualification. There are no grays in his picture of the world; everything is either diabolically black or celestially white. In Hitler's words, the propagandist should adopt "a systematically one-sided attitude to wards every problem that has to be dealt with." He must never admit that he might be wrong or that people with a different point of view might be even partially right. Opponents should not be argued with; they should be attacked, shouted down, or, if they be come too much of a nuisance, liquidated. The morally squeamish intellectual may be shocked by this kind of thing. But the masses are always convinced that "right is on the side of the active aggressor."
0 В отличие от масс, интеллектуалы обладают вкусом рациональности и интересом к фактам. Их критическая привычка мыслить позволяет им сопротивляться той пропаганде, которая отлично срабатывает на большинстве. Среди масс "инстинкт преобладает, а от него начинается вера... Пока здоровые люди инстинктивно замыкают свои ряды, чтобы сформировать народное сообщество" (от Лидера это кажется само собой разумеющимся) "интеллектуалы пробуют один вариант, затем другой, как курицы на птичьем дворе. С ними не сделаешь историю; их нельзя использовать как элементы сообщества". Интеллектуалы это тот тип людей, который требует доказательства и может быть шокирован логическими несоответствиями и ложными доводами. Они относятся к излишнему упрощению как к первородному греху человечества и не обращают внимания на слоганы, бездоказательные допущения и огульные обобщения, которые стали шаблонными приемами пропагандистов. "Вся эффективная пропаганда, - писал Гитлер, - должна быть ограничена несколькими очевидными необходимостями и затем должна быть выражена в нескольких стереотипных формулах". Эти стереотипные формулы должны постоянно повторяться, поскольку "только постоянное повторение будет в конце концов успешным для впечатывания идей в память толпы". Философия учит нас неопределенности по поводу вещей, которые кажутся нам очевидными.
→Unlike the masses, intellectuals have a taste for ra tionality and an interest in facts. Their critical habit of mind makes them resistant to the kind of propa ganda that works so well on the majority. Among the masses "instinct is supreme, and from instinct comes faith. . . . While the healthy common folk instinc tively close their ranks to form a community of the people" (under a Leader, it goes without saying) "in tellectuals run this way and that, like hens in a poul try yard. With them one cannot make history; they cannot be used as elements composing a community." Intellectuals are the kind of people who demand evi dence and are shocked by logical inconsistencies and fallacies. They regard over-simplification as the origi nal sin of the mind and have no use for the slogans, the unqualified assertions and sweeping generaliza tions which are the propagandist's stock in trade. "All effective propaganda," Hitler wrote, "must be confined to a few bare necessities and then must be expressed in a few stereotyped formulas." These stereotyped for mulas must be constantly repeated, for "only constant repetition will finally succeed in imprinting an idea upon the memory of a crowd." Philosophy teaches us to feel uncertain about the things that seem to us self-evident. Propaganda, on the other hand, teaches us to accept as self-evident matters about which it would be reasonable to suspend our judgment or to feel doubt. The aim of the demagogue is to create social coherence under his own leadership. But, as Bertrand Russell has pointed out, "systems of dogma without empirical foundations, such as scholasticism, Marxism and fas cism, have the advantage of producing a great deal of social coherence among their disciples." The dema gogic propagandist must therefore be consistently dogmatic. All his statements are made without qualification. There are no grays in his picture of the world; everything is either diabolically black or celestially white. In Hitler's words, the propagandist should adopt "a systematically one-sided attitude to wards every problem that has to be dealt with." He must never admit that he might be wrong or that people with a different point of view might be even partially right. Opponents should not be argued with; they should be attacked, shouted down, or, if they be come too much of a nuisance, liquidated. The morally squeamish intellectual may be shocked by this kind of thing. But the masses are always convinced that "right is on the side of the active aggressor."
0 Пропаганда, с другой стороны, учит нас принимать как очевидные вещи, по поводу которых было бы разумно отложить составления суждения либо испытывать сомнения. Цель демагогии состоит в создании слаженности общества под его предводительством. Но, как указал Бертран Рассель, "системы догмы без эмпирических обоснований, такие ак схоластика, марксизм и фашизм, обладают преимуществом создания огромного количества общественных связей среди своих последователей". Пропагандист-демагог должен поэтому быть догматичен последовательно. Все его утверждения делаются без подготовления. В его картине мира нет серых пятен; все либо дьявольски черное, либо небесно белое. Говоря словами Гитлера, пропагандист должен принять "систематически одностороннее отношение к любой проблеме, с которой ему приходится иметь дело". Он никогда не должен признавать, что он может ошибаться либо что люди с другой точкой зрения могут быть хоть частично правы. С оппонентами ему не следует спорить; их нужно атаковать, кричать на них, либо, если они становятся слишком невыносимыми, избавляться от них. Морально щепетильный интеллегент может быть шокирован такими вещами. Но массы всегда убеждены, что "правда на стороне активного агрессора".
→At his trial after the Second World War, Hitler's Min ister for Armaments, Albert Speer, delivered a long speech in which, with remarkable acuteness, he described the Nazi tyranny and analyzed its methods. "Hitler's dictatorship," he said, "differed in one fundamental point from all its predecessors in history. It was the first dictatorship in the present period of mod ern technical development, a dictatorship which made complete use of all technical means for the domination of its own country. Through technical devices like the radio and the loud-speaker, eighty million people were deprived of independent thought. It was thereby possi ble to subject them to the will of one man. . . . Earlier dictators needed highly qualified assistants even at the lowest level -- men who could think and act independently. The totalitarian system in the period of modern technical development can dispense with such men; thanks to modern methods of communication, it is possible to mechanize the lower leadership. As a result of this there has arisen the new type of the uncritical recipient of orders."
In the Brave New World of my prophetic fable, tech nology had advanced far beyond the point it had reached in Hitler's day; consequently the recipients of orders were far less critical than their Nazi counter parts, far more obedient to the order-giving elite. Moreover, they had been genetically standardized and postnatally conditioned to perform their subordinate functions, and could therefore be depended upon to behave almost as predictably as machines. As we shall see in a later chapter, this conditioning of "the lower leadership" is already going on under the Communist dictatorships. The Chinese and the Russians are not relying merely on the indirect effects of advancing technology; they are working directly on the psycho-physical organisms of their lower leaders, subjecting minds and bodies to a system of ruthless and, from all accounts, highly effective conditioning. "Many a man," said Speer, "has been haunted by the nightmare that one day nations might be dominated by technical means. That nightmare was almost realized in Hitler's totalitarian system." Almost, but not quite. The Nazis did not have time -- and perhaps did not have the intel ligence and the necessary knowledge -- to brainwash and condition their lower leadership. This, it may be, is one of the reasons why they failed.
In the Brave New World of my prophetic fable, tech nology had advanced far beyond the point it had reached in Hitler's day; consequently the recipients of orders were far less critical than their Nazi counter parts, far more obedient to the order-giving elite. Moreover, they had been genetically standardized and postnatally conditioned to perform their subordinate functions, and could therefore be depended upon to behave almost as predictably as machines. As we shall see in a later chapter, this conditioning of "the lower leadership" is already going on under the Communist dictatorships. The Chinese and the Russians are not relying merely on the indirect effects of advancing technology; they are working directly on the psycho-physical organisms of their lower leaders, subjecting minds and bodies to a system of ruthless and, from all accounts, highly effective conditioning. "Many a man," said Speer, "has been haunted by the nightmare that one day nations might be dominated by technical means. That nightmare was almost realized in Hitler's totalitarian system." Almost, but not quite. The Nazis did not have time -- and perhaps did not have the intel ligence and the necessary knowledge -- to brainwash and condition their lower leadership. This, it may be, is one of the reasons why they failed.
0 На судебном процессе после Второй мировой войны гитлеровский министр вооружения Альберт Спир выступил с длинной речью, в которой с поразительной остротой описал тиранию нацистов и проанализировал их методы. "Диктатура Гитлера, - сказал он, - отличалась в одном фундаментальном свойстве от всех предшественников в истории. Это была первая диктатура в настоящем периоде современного технического развития, диктатура, которая целиком использовала все технические средства для доминирования собственной страной. С помощью технических приспособлений, таких как радио и громкоговорители, восемьдесят миллионов людей были лишены независимости мыслей. Поэтому стало возможным подчинить их воле одного человека... Более ранние диктаторы нуждались в высококвалифицированных ассистентах даже на самом низком уровне - людях, которые могли мыслить и действовать независимо. Тоталитарная система периода современного технического развития может обойтись без таких людей; благодаря современным методам коммуникации стало возможно механизировать лидерство на нижнем уровне.
→"The doctrines of Europe," Jefferson wrote, "were that men in numerous associations cannot be restrained within the limits of order and justice, except by forces physical and moral wielded over them by authorities independent of their will. . . . We (the founders of the new American democracy) believe that man was a rational animal, endowed by nature with rights, and with an innate sense of justice, and that he could be restrained from wrong, and protected in right, by mod erate powers, confided to persons of his own choice and held to their duties by dependence on his own will." To post-Freudian ears, this kind of language seems touchingly quaint and ingenuous. Human beings are a good deal less rational and innately just than the optimists of the eighteenth century supposed. On the other hand they are neither so morally blind nor so hopelessly unreasonable as the pessimists of the twentieth would have us believe. In spite of the Id and the Un conscious, in spite of endemic neurosis and the prev alence of low IQ's, most men and women are probably decent enough and sensible enough to be trusted with the direction of their own destinies.
Democratic institutions are devices for reconciling social order with individual freedom and initiative, and for making the immediate power of a country's rulers subject to the ultimate power of the ruled. The fact that, in Western Europe and America, these de vices have worked, all things considered, not too badly is proof enough that the eighteenth-century optimists were not entirely wrong. Given a fair chance, human beings can govern themselves, and govern themselves better, though perhaps with less mechanical efficiency, than they can be governed by "authorities independent of their will." Given a fair chance, I repeat; for the fair chance is an indispensable prerequisite. No people that passes abruptly from a state of subservience un der the rule of a despot to the completely unfamiliar state of political independence can be said to have a fair chance of making democratic institutions work. Again, no people in a precarious economic condition has a fair chance of being able to govern itself demo cratically. Liberalism flourishes in an atmosphere of prosperity and declines as declining prosperity makes it necessary for the government to intervene ever more frequently and drastically in the affairs of its subjects. Over-population and over-organization are two condi tions which, as I have already pointed out, deprive a society of a fair chance of making democratic institu tions work effectively. We see, then, that there are certain historical, economic, demographic and techno logical conditions which make it very hard for Jefferson's rational animals, endowed by nature with inalienable rights and an innate sense of justice, to exercise their reason, claim their rights and act justly within a democratically organized society. We in the West have been supremely fortunate in having been given our fair chance of making the great experiment in self-government. Unfortunately it now looks as though, owing to recent changes in our circumstances, this infinitely precious fair chance were being, little by little, taken away from us. And this, of course, is not the whole story. These blind impersonal forces are not the only enemies of individual liberty and democratic institutions. There are also forces of another, less ab stract character, forces that can be deliberately used by power-seeking individuals whose aim is to establish partial or complete control over their fellows. Fifty years ago, when I was a boy, it seemed completely self-evident that the bad old days were over, that torture and massacre, slavery, and the persecution of heretics, were things of the past. Among people who wore top hats, traveled in trains, and took a bath every morning such horrors were simply out of the question. After all, we were living in the twentieth century. A few years later these people who took daily baths and went to church in top hats were committing atrocities on a scale undreamed of by the benighted Africans and Asi atics. In the light of recent history it would be foolish to suppose that this sort of thing cannot happen again. It can and, no doubt, it will. But in the immediate future there is some reason to believe that the punitive methods of 1984 will give place to the rein forcements and manipulations of Brave New World.
Democratic institutions are devices for reconciling social order with individual freedom and initiative, and for making the immediate power of a country's rulers subject to the ultimate power of the ruled. The fact that, in Western Europe and America, these de vices have worked, all things considered, not too badly is proof enough that the eighteenth-century optimists were not entirely wrong. Given a fair chance, human beings can govern themselves, and govern themselves better, though perhaps with less mechanical efficiency, than they can be governed by "authorities independent of their will." Given a fair chance, I repeat; for the fair chance is an indispensable prerequisite. No people that passes abruptly from a state of subservience un der the rule of a despot to the completely unfamiliar state of political independence can be said to have a fair chance of making democratic institutions work. Again, no people in a precarious economic condition has a fair chance of being able to govern itself demo cratically. Liberalism flourishes in an atmosphere of prosperity and declines as declining prosperity makes it necessary for the government to intervene ever more frequently and drastically in the affairs of its subjects. Over-population and over-organization are two condi tions which, as I have already pointed out, deprive a society of a fair chance of making democratic institu tions work effectively. We see, then, that there are certain historical, economic, demographic and techno logical conditions which make it very hard for Jefferson's rational animals, endowed by nature with inalienable rights and an innate sense of justice, to exercise their reason, claim their rights and act justly within a democratically organized society. We in the West have been supremely fortunate in having been given our fair chance of making the great experiment in self-government. Unfortunately it now looks as though, owing to recent changes in our circumstances, this infinitely precious fair chance were being, little by little, taken away from us. And this, of course, is not the whole story. These blind impersonal forces are not the only enemies of individual liberty and democratic institutions. There are also forces of another, less ab stract character, forces that can be deliberately used by power-seeking individuals whose aim is to establish partial or complete control over their fellows. Fifty years ago, when I was a boy, it seemed completely self-evident that the bad old days were over, that torture and massacre, slavery, and the persecution of heretics, were things of the past. Among people who wore top hats, traveled in trains, and took a bath every morning such horrors were simply out of the question. After all, we were living in the twentieth century. A few years later these people who took daily baths and went to church in top hats were committing atrocities on a scale undreamed of by the benighted Africans and Asi atics. In the light of recent history it would be foolish to suppose that this sort of thing cannot happen again. It can and, no doubt, it will. But in the immediate future there is some reason to believe that the punitive methods of 1984 will give place to the rein forcements and manipulations of Brave New World.
0 Получив справедливую возможность, человеческие существа могут управлять себе подобными, и делать это лучше, чем возможно с менее механической эффективностью, чем они бы управлялись "властями, независимыми от их волеизъявления". Повторюсь, при наличии справедливого случая: поскольку справедливый случай будет здесь обязательной предпосылкой. Никто из людей, которые резко перешли из состояния подчинения под правлением деспота к абсолютно незнакомому состоянию политической независимости, не сможет похвастаться тем, что здесь сработают демократические институты. Опять же, никто в ненадежном экономическом состоянии не имеет справедливого шанса быть в состоянии управлять этим обществом на основе демократии. Либерализм набирает силы в атмосфере процветания и приходит в упадок, когда процветание ухудшается и заставляет правительство вмешиваться все более часто и радикально в дела своих субъектов. Перенаселение и сверхорганизованность это два условия, которые, как я уже указывал, отнимают у общества справедливый шанс эффективного срабатывания демократических институтов. Тогда мы видим, что существуют определенные исторические, экономические, демографические и технологические условия, которые создают сложности для рациональных животных Джефферсона, наделенных от природы неотъемлемыми правами и врожденным чувством справедливости, чтобы практиковать здравые рассуждения, претендовать на свои права и действовать правильно в пределах демократически организованного общества. Мы на западе были исключительно удачливы в том, что получили справедливую возможность провести великий эксперимент по самоуправлению.
→"The doctrines of Europe," Jefferson wrote, "were that men in numerous associations cannot be restrained within the limits of order and justice, except by forces physical and moral wielded over them by authorities independent of their will. . . . We (the founders of the new American democracy) believe that man was a rational animal, endowed by nature with rights, and with an innate sense of justice, and that he could be restrained from wrong, and protected in right, by mod erate powers, confided to persons of his own choice and held to their duties by dependence on his own will." To post-Freudian ears, this kind of language seems touchingly quaint and ingenuous. Human beings are a good deal less rational and innately just than the optimists of the eighteenth century supposed. On the other hand they are neither so morally blind nor so hopelessly unreasonable as the pessimists of the twentieth would have us believe. In spite of the Id and the Un conscious, in spite of endemic neurosis and the prev alence of low IQ's, most men and women are probably decent enough and sensible enough to be trusted with the direction of their own destinies.
Democratic institutions are devices for reconciling social order with individual freedom and initiative, and for making the immediate power of a country's rulers subject to the ultimate power of the ruled. The fact that, in Western Europe and America, these de vices have worked, all things considered, not too badly is proof enough that the eighteenth-century optimists were not entirely wrong. Given a fair chance, human beings can govern themselves, and govern themselves better, though perhaps with less mechanical efficiency, than they can be governed by "authorities independent of their will." Given a fair chance, I repeat; for the fair chance is an indispensable prerequisite. No people that passes abruptly from a state of subservience un der the rule of a despot to the completely unfamiliar state of political independence can be said to have a fair chance of making democratic institutions work. Again, no people in a precarious economic condition has a fair chance of being able to govern itself demo cratically. Liberalism flourishes in an atmosphere of prosperity and declines as declining prosperity makes it necessary for the government to intervene ever more frequently and drastically in the affairs of its subjects. Over-population and over-organization are two condi tions which, as I have already pointed out, deprive a society of a fair chance of making democratic institu tions work effectively. We see, then, that there are certain historical, economic, demographic and techno logical conditions which make it very hard for Jefferson's rational animals, endowed by nature with inalienable rights and an innate sense of justice, to exercise their reason, claim their rights and act justly within a democratically organized society. We in the West have been supremely fortunate in having been given our fair chance of making the great experiment in self-government. Unfortunately it now looks as though, owing to recent changes in our circumstances, this infinitely precious fair chance were being, little by little, taken away from us. And this, of course, is not the whole story. These blind impersonal forces are not the only enemies of individual liberty and democratic institutions. There are also forces of another, less ab stract character, forces that can be deliberately used by power-seeking individuals whose aim is to establish partial or complete control over their fellows. Fifty years ago, when I was a boy, it seemed completely self-evident that the bad old days were over, that torture and massacre, slavery, and the persecution of heretics, were things of the past. Among people who wore top hats, traveled in trains, and took a bath every morning such horrors were simply out of the question. After all, we were living in the twentieth century. A few years later these people who took daily baths and went to church in top hats were committing atrocities on a scale undreamed of by the benighted Africans and Asi atics. In the light of recent history it would be foolish to suppose that this sort of thing cannot happen again. It can and, no doubt, it will. But in the immediate future there is some reason to believe that the punitive methods of 1984 will give place to the rein forcements and manipulations of Brave New World.
Democratic institutions are devices for reconciling social order with individual freedom and initiative, and for making the immediate power of a country's rulers subject to the ultimate power of the ruled. The fact that, in Western Europe and America, these de vices have worked, all things considered, not too badly is proof enough that the eighteenth-century optimists were not entirely wrong. Given a fair chance, human beings can govern themselves, and govern themselves better, though perhaps with less mechanical efficiency, than they can be governed by "authorities independent of their will." Given a fair chance, I repeat; for the fair chance is an indispensable prerequisite. No people that passes abruptly from a state of subservience un der the rule of a despot to the completely unfamiliar state of political independence can be said to have a fair chance of making democratic institutions work. Again, no people in a precarious economic condition has a fair chance of being able to govern itself demo cratically. Liberalism flourishes in an atmosphere of prosperity and declines as declining prosperity makes it necessary for the government to intervene ever more frequently and drastically in the affairs of its subjects. Over-population and over-organization are two condi tions which, as I have already pointed out, deprive a society of a fair chance of making democratic institu tions work effectively. We see, then, that there are certain historical, economic, demographic and techno logical conditions which make it very hard for Jefferson's rational animals, endowed by nature with inalienable rights and an innate sense of justice, to exercise their reason, claim their rights and act justly within a democratically organized society. We in the West have been supremely fortunate in having been given our fair chance of making the great experiment in self-government. Unfortunately it now looks as though, owing to recent changes in our circumstances, this infinitely precious fair chance were being, little by little, taken away from us. And this, of course, is not the whole story. These blind impersonal forces are not the only enemies of individual liberty and democratic institutions. There are also forces of another, less ab stract character, forces that can be deliberately used by power-seeking individuals whose aim is to establish partial or complete control over their fellows. Fifty years ago, when I was a boy, it seemed completely self-evident that the bad old days were over, that torture and massacre, slavery, and the persecution of heretics, were things of the past. Among people who wore top hats, traveled in trains, and took a bath every morning such horrors were simply out of the question. After all, we were living in the twentieth century. A few years later these people who took daily baths and went to church in top hats were committing atrocities on a scale undreamed of by the benighted Africans and Asi atics. In the light of recent history it would be foolish to suppose that this sort of thing cannot happen again. It can and, no doubt, it will. But in the immediate future there is some reason to believe that the punitive methods of 1984 will give place to the rein forcements and manipulations of Brave New World.
0 К сожалению, это сейчас выглядит, как будто благодаря недавним переменам в наших обстоятельствах, этот бесконечно справедливый шанс понемногу уходит от нас. И это, конечно, не вся история. Эти слепые безликие силы не только являются врагами индивидуальной свободы и демократических институтов. Это также силы другого, менее абстрактного характера, силы, которые могут быть продуманно использованы стремящимися к власти индивидами, чья цель - установление частичного или полного контроля над своими собратьями. Пятьдесят лет назад, когда я был ребенком, казалось полностью само собой разумеющимся, что плохие старые дни позади, что мучения и избиение, рабство и травля еретиков остались в прошлом. Среди людей, носивших цилиндры, путешествовавших в поездах и принимающих душ каждое утро, такие ужасы просто стали вне вопроса. В конце концов, мы уже живем в двадцатом веке. Несколько лет назад эти люди, которые ежедневно принимают ванну и ходят в церковь в цилиндрах, совершали зверства в масштабах, неслыханных невежественными африканцами и азиатами. В свете недавней истории было бы глупо предполагать, что такого типа вещи никогда больше не случатся. Все возможно и, несомненно, еще произойдет. Но в ближайшем будущем есть основания утверждать, что методы наказания 1984 уступят место принуждениям и манипуляциям из Дивного нового мира.
→"If a nation expects to be ignorant and free," said Jefferson, "it expects what never was and never will be. . . . The people cannot be safe without information. Where the press is free, and every man able to read, all is safe." Across the Atlantic another passionate believer in reason was thinking about the same time, in almost precisely similar terms. Here is what John Stuart Mill wrote of his father, the utilitarian philoso pher, James Mill: "So complete was his reliance upon the influence of reason over the minds of mankind, whenever it is allowed to reach them, that he felt as if all would be gained, if the whole population were able to read, and if all sorts of opinions were allowed to be addressed to them by word or in writing, and if by the suffrage they could nominate a legislature to give effect to the opinions they had adopted." All is safe, all would be gained! Once more we hear the note of eight eenth-century optimism. Jefferson, it is true, was a realist as well as an optimist. He knew by bitter expe rience that the freedom of the press can be shamefully abused. "Nothing," he declared, "can now be believed which is seen in a newspaper." And yet, he insisted (and we can only agree with him), "within the pale of truth, the press is a noble institution, equally the friend of science and civil liberty." Mass commu nication, in a word, is neither good nor bad; it is simply a force and, like any other force, it can be used either well or ill. Used in one way, the press, the radio and the cinema are indispensable to the survival of democracy. Used in another way, they are among the most powerful weapons in the dictator's armory. In the field of mass communications as in almost every other field of enterprise, technological progress has hurt the Little Man and helped the Big Man. As lately as fifty years ago, every democratic country could boast of a great number of small journals and local newspapers. Thousands of country editors expressed thousands of independent opinions. Somewhere or other almost anybody could get almost anything printed. Today the press is still legally free; but most of the little papers have disappeared. The cost of wood-pulp, of modern printing machinery and of syndicated news is too high for the Little Man. In the totalitarian East there is political censorship, and the media of mass communication are controlled by the State. In the democratic West there is economic censorship and the media of mass communication are controlled by members of the Power Elite. Censorship by rising costs and the concentration of communication power in the hands of a few big concerns is less objectionable than State ownership and government propaganda; but certainly it is not something of which a Jeffersonian democrat could possibly approve.
0 И все же он настаивал (и мы можем лишь согласиться с ним), "в пределах правды пресса является благородным учреждением, равнозначным другом науки и гражданской свободы". СМИ, одним словом, не плохие и не хорошие; это просто сила, и как любую другую силу, ее можно использовать во благо или во вред. В одном варианте пресса, радио и кинотеатр необходимы для выживания демократии. В другом варианте их можно рассматривать среди самого мощного оружия в арсенале диктатора. В области массовых коммуникаций, как и почти в любой другой сфере бизнеса, технологический прогресс снизил роль Маленького человечка и возвысил Большого человека. Примерно до пятидесяти лет назад каждая демократическая страна могла гордиться огромным количеством маленьких журналов и местных газет. Тысячи местечковых редакторов выражали тысячи независимых мнений. Где-то или в другом месте почти любой мог напечатать практически что угодно. На данный момент пресса законодательно свободна; но большинство маленьких газет исчезло. Стоимость бумажной целлюлозы, современных печатных станков и синдицированных новостей слишком велика для Маленького человечка. На тоталитарном Востоке существует экономическая цензура, и СМИ контролируются членами Элиты власти. Цензура путем роста издержек и концентрации коммуникационной власти в руках несколька больших концернов встречает меньше возражений, чем госсобственность и правительственная пропаганда; но определенно это бы не одобрил демократ наподобие Джефферсона.
→"If a nation expects to be ignorant and free," said Jefferson, "it expects what never was and never will be. . . . The people cannot be safe without information. Where the press is free, and every man able to read, all is safe." Across the Atlantic another passionate believer in reason was thinking about the same time, in almost precisely similar terms. Here is what John Stuart Mill wrote of his father, the utilitarian philoso pher, James Mill: "So complete was his reliance upon the influence of reason over the minds of mankind, whenever it is allowed to reach them, that he felt as if all would be gained, if the whole population were able to read, and if all sorts of opinions were allowed to be addressed to them by word or in writing, and if by the suffrage they could nominate a legislature to give effect to the opinions they had adopted." All is safe, all would be gained! Once more we hear the note of eight eenth-century optimism. Jefferson, it is true, was a realist as well as an optimist. He knew by bitter expe rience that the freedom of the press can be shamefully abused. "Nothing," he declared, "can now be believed which is seen in a newspaper." And yet, he insisted (and we can only agree with him), "within the pale of truth, the press is a noble institution, equally the friend of science and civil liberty." Mass commu nication, in a word, is neither good nor bad; it is simply a force and, like any other force, it can be used either well or ill. Used in one way, the press, the radio and the cinema are indispensable to the survival of democracy. Used in another way, they are among the most powerful weapons in the dictator's armory. In the field of mass communications as in almost every other field of enterprise, technological progress has hurt the Little Man and helped the Big Man. As lately as fifty years ago, every democratic country could boast of a great number of small journals and local newspapers. Thousands of country editors expressed thousands of independent opinions. Somewhere or other almost anybody could get almost anything printed. Today the press is still legally free; but most of the little papers have disappeared. The cost of wood-pulp, of modern printing machinery and of syndicated news is too high for the Little Man. In the totalitarian East there is political censorship, and the media of mass communication are controlled by the State. In the democratic West there is economic censorship and the media of mass communication are controlled by members of the Power Elite. Censorship by rising costs and the concentration of communication power in the hands of a few big concerns is less objectionable than State ownership and government propaganda; but certainly it is not something of which a Jeffersonian democrat could possibly approve.
0 "Если ожидается, что нация будет необразованная и свободная, - сказал Джефферсон, - то такой никогда не было и никогда не будет. Люди не могут находиться в безопасности без информации. В условиях свободы прессы, когда каждый человек умеет читать, все безопасно". Находящийся по другую сторону Атлантического океана другой страстный сторонник разума размышлял в то же самое время почти в точности аналигичных терминах. Вот что Джон Стюарт Милль написал о своем отце, философе-практике, Джеймсе Милле: "Настолько полным было его полагание на влияние разума на умы людей, где только возможно было их достичь, что он чувствовал, как будто все будет достигнуто, если все население научится читать и если всевозможные варианты мнений смогут быть донесены до них посредством слова либо письменной речи, и если посредством согласия смогут быть назначены законодательные учреждения, которые принесут результаты тем, кто их выдвинул". Все в безопасности, все будет достигнуто! И снова мы слышим нотку оптимизма восемнадцатого века. Джефферсон, взаправду, был реалистом, так же как и оптимистом. Он знал по горькому опыту, что свобода прессы может быть нарушена постыдным образом. "Ни во что, - заявляет он, - нельзя верить из того, что пишут газеты".
→During his long career as an agitator, Hitler had studied the effects of herd-poison and had learned how to exploit them for his own purposes. He had discovered that the orator can appeal to those "hidden forces" which motivate men's actions, much more effec tively than can the writer. Reading is a private, not a collective activity. The writer speaks only to indi viduals, sitting by themselves in a state of normal sobriety. The orator speaks to masses of individuals, already well primed with herd-poison. They are at his mercy and, if he knows his business, he can do what he likes with them. As an orator, Hitler knew his busi ness supremely well. He was able, in his own words, "to follow the lead of the great mass in such a way that from the living emotion of his hearers the apt word which he needed would be suggested to him and in its turn this would go straight to the heart of his hearers." Otto Strasser called him "a loud-speaker, pro claiming the most secret desires, the least admissible instincts, the sufferings and personal revolts of a whole nation." Twenty years before Madison Avenue embarked upon "Motivational Research," Hitler was systematically exploring and exploiting the secret fears and hopes, the cravings, anxieties and frustra tions of the German masses. It is by manipulating "hidden forces" that the advertising experts induce us to buy their wares -- a toothpaste, a brand of ciga rettes, a political candidate. And it is by appealing to the same hidden forces -- and to others too dangerous for Madison Avenue to meddle with -- that Hitler in duced the German masses to buy themselves a Fuehrer, an insane philosophy and the Second World War.
0 На протяжении своей долгой карьеры агитатора Гитлер изучал эффекты "отравления толпы" и узнал, как их применять в своих собственных целях. Он обнаружил, что оратор может взывать к тем "скрытым силам", которые мотивируют постуки людей, намного более эффективно, чем это может делать писатель. Чтение приватный процесс, а не совместная деятльность. Писатель беседует только в индивидами, сидящими сами по себе в состоянии нормальной уравновешенности. Оратор говорит с массами индивидов, уже неплохо на взводе из-за "отравления толпы". Они в его распоряжении и, если он знает свое дело, то может сделать с ними что пожелает. Будучи оратором, Гитлер знал свое дело исключительно хорошо. Он был в состоянии, по его собственным словам, "статьл лидером в огромной массе таким образом, чтобы из живых эмоций своих слушателей ему было предложено подходящее слово, и в свою очередь оно пошло прямиком в сердца слушателей". Отто Страссер назвал его "громкоговорителем, провозглашающим самые сокровенные желания, самые неприемлемые инстинкты, страдания и личные возмущения всей нации". За двадцать лет до того, как рекламные агенства Мэдисон Эвеню вступили в "Исследование мотивации", Гитлер уже систематически исследовал и использовал секретные страхи и надежды, стремления, беспокойства и разочарования немецкого народа. Именно манипулируя "скрытыми силами" эксперты по рекламе принуждают нас покупать свой товар - зубную пасту, марки сигарет, политического кандидата. И именно взывая к тем же самым скрытым силам - и другим, слишком опасным для вмешательства агентов с Мэдисон Эвеню, - Гитлер убедил немецкий народ приобрести себе Фюрера, безумную философию и Вторую мировую войну.
→Hitler made his strongest appeal to those members of the lower middle classes who had been ruined by the inflation of 1923, and then ruined all over again by the depression of 1929 and the following years. "The masses" of whom he speaks were these bewildered, frustrated and chronically anxious millions. To make them more masslike, more homogeneously subhuman, he assembled them, by the thousands and the tens of thousands, in vast halls and arenas, where individuals could lose their personal identity, even their ele mentary humanity, and be merged with the crowd. A man or woman makes direct contact with society in two ways: as a member of some familial, professional or religious group, or as a member of a crowd. Groups are capable of being as moral and intelligent as the individuals who form them; a crowd is chaotic, has no purpose of its own and is capable of anything except intelligent action and realistic thinking. Assembled in a crowd, people lose their powers of reasoning and their capacity for moral choice. Their suggestibility is increased to the point where they cease to have any judgment or will of their own. They become very ex citable, they lose all sense of individual or collective responsibility, they are subject to sudden accesses of rage, enthusiasm and panic. In a word, a man in a crowd behaves as though he had swallowed a large dose of some powerful intoxicant. He is a victim of what I have called "herd-poisoning." Like alcohol, herd-poison is an active, extraverted drug. The crowd-intoxicated individual escapes from responsibility, in telligence and morality into a kind of frantic, animal mindlessness.
0 Гитлер создал сильнейшее влияние на тех представителей ниже среднего класса, которых не пощадила инфляция 1923г, а затем они снова попали в депрессию 1929г и последующих лет. "Массы", о которых он говорит здесь, были миллионами сбиты с толку, растеряны и в хроническом беспокойстве. Чтобы сделать их более стадоподобными, более однородными и не осознающими человеческое достоинство, он собирал их тысячами и десятками тысяч на широких холмах и стадионах, где они теряли свою персональную идентичность, даже элементарную человечность и сливались с толпой. Мужчина или женщина может ощутить прямой контакт с толпой двумя вариантами: как член некоторой семейной, профессиональной или религиозной группы, либо часть толпы. Группы будут настолько моральны и интеллигентны, как индивиды, и сформировавшие; толпа хаотична, не имеет собственной цели и способна на все, кроме интеллектуальных действий и реалистичного мышления. Собранные в толпу, люди теряют способность логического рассуждения и морального выбора. Их внушаемость увеличивается до точки, где они уже не имеют суждения или собственной воли. Они становятся очень возбужденными, теряют чувство индивидуальной или коллективной ответственности и могут стать субъектами внезапных приступов гнева, энтузиазма и паники. Словом, человек в толпе ведет себя как будто он проглотил огромную дозу некоторого мощного токсического вещества. Он жертва того, что я назвал "отравление толпы". Как и алкоголь, отрава толпы это активный вывернутый наружу наркотик. Индивиды, отравленные толпой, избегают ответственности, здравого смысла и моральности, предпочитая яростное животное безумие.
→Let us see what Hitler thought of the masses he moved and how he did the moving. The first principle from which he started was a value judgment: the masses are utterly contemptible. They are incapable of abstract thinking and uninterested in any fact outside the circle of their immediate experience. Their behav ior is determined, not by knowledge and reason, but by feelings and unconscious drives. It is in these drives and feelings that "the roots of their positive as well as their negative attitudes are implanted." To be success ful a propagandist must learn how to manipulate these instincts and emotions. "The driving force which has brought about the most tremendous revolutions on this earth has never been a body of scientific teaching which has gained power over the masses, but always a devotion which has inspired them, and often a kind of hysteria which has urged them into action. Whoever wishes to win over the masses must know the key that will open the door of their hearts." . . . In post-Freud ian jargon, of their unconscious.
0 Давайте посмотрим, что Гитлер думал о массах, которые он двигал, и как он это делал. Первый принцип, с которого он начал, была оценка ценностей: массы заслуживают предельного неуважения. Они неспособны к абстрактному мышлению и незаинтересованы ни в каких фактах за пределами круга их непосредственного опыта. Их поведение детерминировано не знаниями и благоразумием, а чувствами и бессознательными побуждениями. Именно в этих побуждениях и чувствах "находятся корни их позитива, так же как и негативного отношения". Чтобы добиться успеха, пропагандист должен изучить, как манипулировать этими инстинктами и эмоциями. "Движущая сила, которая привела к самым громадным революциям на земле, никогда не исходила из научного учения, которое приобрело власть над массами, а всегда их вдохновляла преданность, часто переходящая в истерию, которая поощряла их к действию. Кто бы ни хотел завоевать массы, должен знать ключ, который откроет двери к их сердцам". На жаргоне пост-фрейдистского времени, к их бессознательному.
→But before we discuss these new insights and tech niques let us take a look at the nightmare that so nearly came true in Nazi Germany. What were the methods used by Hitler and Goebbels for "depriving eighty mil lion people of independent thought and subjecting them to the will of one man"? And what was the theory of human nature upon which those terrifyingly successful methods were based? These questions can be answered, for the most part, in Hitler's own words. And what remarkably clear and astute words they are! When he writes about such vast abstractions as Race and History and Providence, Hitler is strictly unreadable. But when he writes about the German masses and the methods he used for dominating and directing them, his style changes. Nonsense gives place to sense, bombast to a hard-boiled and cynical lucidity. In his philosophical lucubrations Hitler was either cloudily daydreaming or reproducing other people's half-baked notions. In his comments on crowds and propaganda he was writing of things he knew by firsthand expe rience. In the words of his ablest biographer, Mr. Alan Bullock, "Hitler was the greatest demagogue in history." Those who add, "only a demagogue," fail to appreciate the nature of political power in an age of mass politics. As he himself said, "To be a leader means to be able to move the masses." Hitler's aim was first to move the masses and then, having pried them loose from their traditional loyalties and morali ties, to impose upon them (with the hypnotized con sent of the majority) a new authoritarian order of his own devising. "Hitler," wrote Hermann Rauschning in 1939, "has a deep respect for the Catholic church and the Jesuit order; not because of their Christian doc trine, but because of the 'machinery' they have elab orated and controlled, their hierarchical system, their extremely clever tactics, their knowledge of human na ture and their wise use of human weaknesses in ruling over believers." Ecclesiasticism without Christianity, the discipline of a monastic rule, not for God's sake or in order to achieve personal salvation, but for the sake of the State and for the greater glory and power of the demagogue turned Leader -- this was the goal toward which the systematic moving of the masses was to lead.
0 Говоря словами его самого компетентного биографа мистера Алана Балока, "Гитлер был величайшим демагогом в истории". Те, кто добавляет "всего лишь демагогом", зря не восхищаются природой политической власти в эпоху массовой политики. И как сказал он сам, "быть лидером означает быть в состоянии дригать массы". Цель Гитлера была, во-первых, двигать массы и затем, освободив их от трдиционных слабостей и моральности, навязать им (с согласия загипнотизированного большинства) новый авторитарный режим его собственной разработки. "Гитлер, - писал Герман Раушнинг в 1939г, - обладает глубоким уважением к католической церкви и ордену иезуитов; не из-за их христианской доктрины, а из-за системы, которую они разработали и контролируют, их строгой иерархии, их исключительно продуманной тактики, их знания человеческой природы и их мудрого использования человеческих слабостей в управлении своими последователями". Экклезиастицизм без христианства, дисциплина монархического правления, не ради бога либо с целью достижения личного спасения души, но ради государства и бОльшей славы и власти лидера-демагога - это было целью, к которой систематически направлялись массы.
→But before we discuss these new insights and tech niques let us take a look at the nightmare that so nearly came true in Nazi Germany. What were the methods used by Hitler and Goebbels for "depriving eighty mil lion people of independent thought and subjecting them to the will of one man"? And what was the theory of human nature upon which those terrifyingly successful methods were based? These questions can be answered, for the most part, in Hitler's own words. And what remarkably clear and astute words they are! When he writes about such vast abstractions as Race and History and Providence, Hitler is strictly unreadable. But when he writes about the German masses and the methods he used for dominating and directing them, his style changes. Nonsense gives place to sense, bombast to a hard-boiled and cynical lucidity. In his philosophical lucubrations Hitler was either cloudily daydreaming or reproducing other people's half-baked notions. In his comments on crowds and propaganda he was writing of things he knew by firsthand expe rience. In the words of his ablest biographer, Mr. Alan Bullock, "Hitler was the greatest demagogue in history." Those who add, "only a demagogue," fail to appreciate the nature of political power in an age of mass politics. As he himself said, "To be a leader means to be able to move the masses." Hitler's aim was first to move the masses and then, having pried them loose from their traditional loyalties and morali ties, to impose upon them (with the hypnotized con sent of the majority) a new authoritarian order of his own devising. "Hitler," wrote Hermann Rauschning in 1939, "has a deep respect for the Catholic church and the Jesuit order; not because of their Christian doc trine, but because of the 'machinery' they have elab orated and controlled, their hierarchical system, their extremely clever tactics, their knowledge of human na ture and their wise use of human weaknesses in ruling over believers." Ecclesiasticism without Christianity, the discipline of a monastic rule, not for God's sake or in order to achieve personal salvation, but for the sake of the State and for the greater glory and power of the demagogue turned Leader -- this was the goal toward which the systematic moving of the masses was to lead.
0 Но перед тем, как мы перейдем к обсуждению новых прорывов и технологий, давайте взглянем на кошмар, который почти был реализован в фашистской Германии. Какие методы использовали Гитлер и Геббельс для "лишения восьмидесяти миллионов людей самостоятельного мышления и подчинения их воле одного человека"? И какова была теория человеческой натуры, на которй так успешно базировались эти ужасающие методы? На эти вопросы можно ответить большей частью собственными словами Гитлера. И насколько предельно четкие и острые эти слова! Когда он пишет о таких обширных абстракциях, как Раса и История и Провидение, Гитлер становится абсолютно нечитаем. Но когда он пишет о немецком народе и методах, использованных им для доминирования и управления ими, его стиль меняется. Абсурд уступает место рационализму, помпезность строго выверенной и циничной прозрачности. В своих философских работах Гитлер либо туманно фантазировал, либо передавал недомысленные идеи другие людей. В своих комментариях к толпам и пропаганде он пишет о вещах, которые знал из личного опыта.
→Since Hitler's day the armory of technical devices at the disposal of the would-be dictator has been con siderably enlarged. As well as the radio, the loud speaker, the moving picture camera and the rotary press, the contemporary propagandist can make use of television to broadcast the image as well as the voice of his client, and can record both image and voice on spools of magnetic tape. Thanks to technological prog ress, Big Brother can now be almost as omnipresent as God. Nor is it only on the technical front that the hand of the would-be dictator has been strengthened. Since Hitler's day a great deal of work has been car ried out in those fields of applied psychology and neu rology which are the special province of the propagandist, the indoctrinator and the brainwasher. In the past these specialists in the art of changing people's minds were empiricists. By a method of trial and error they had worked out a number of techniques and proce dures, which they used very effectively without, how ever, knowing precisely why they were effective. Today the art of mind-control is in the process of becoming a science. The practitioners of this science know what they are doing and why. They are guided in their work by theories and hypotheses solidly established on a massive foundation of experimental evidence. Thanks to the new insights and the new techniques made possi ble by these insights, the nightmare that was "all but realized in Hitler's totalitarian system" may soon be completely realizable.
0 Со времен Гитлера вооруженность техническими средствами в распоряжении будущего диктатора значительно увеличилась. Кроме радио, громкоговорителей, видеокамеры и роторного печатного станка, современный пропагандист может использовать телевидение для трансляции картинок так же, как и голоса своего клиента и может записать голос и картинку на бобины магнитной ленты. Благодаря техническому прогрессу, Большой брат может быть почти таким же вездесущим, как Бог. Но возможности потенциального диктатора расширились не только на техническом фронте. Со времен Гитлера было проделано огромное количество работы в таких областях, как прикладная психология и неврология, которые являются особенной сферой деятельности для пропагандиста, создателя доктрин и промывателя мозгов. В прошлом эти специалисты по изменению человеческих умов были эмпириками. Методом проб и ошибок они выработали ряд технологий и процедур, которые они очень эффективно используют, однако не зная точно, почему они так эффективны. Сегодня искусство контроля за умами находится в процессе превращения в науку. Практикующие эту науку знают, что они делают и почему. В своей работе они руководствуются теориями и гипотезами, серьезно базирующимися на надежном фундаменте экспериментальных свидетельств. Благодаря новым прорывам и новым технологиям, ставшим реальными благодаря этим прорывам, кошмар, который "был почти реализован в системе Гитлера", скоро может воплотиться.
→At his trial after the Second World War, Hitler's Min ister for Armaments, Albert Speer, delivered a long speech in which, with remarkable acuteness, he described the Nazi tyranny and analyzed its methods. "Hitler's dictatorship," he said, "differed in one fundamental point from all its predecessors in history. It was the first dictatorship in the present period of mod ern technical development, a dictatorship which made complete use of all technical means for the domination of its own country. Through technical devices like the radio and the loud-speaker, eighty million people were deprived of independent thought. It was thereby possi ble to subject them to the will of one man. . . . Earlier dictators needed highly qualified assistants even at the lowest level -- men who could think and act independently. The totalitarian system in the period of modern technical development can dispense with such men; thanks to modern methods of communication, it is possible to mechanize the lower leadership. As a result of this there has arisen the new type of the uncritical recipient of orders."
In the Brave New World of my prophetic fable, tech nology had advanced far beyond the point it had reached in Hitler's day; consequently the recipients of orders were far less critical than their Nazi counter parts, far more obedient to the order-giving elite. Moreover, they had been genetically standardized and postnatally conditioned to perform their subordinate functions, and could therefore be depended upon to behave almost as predictably as machines. As we shall see in a later chapter, this conditioning of "the lower leadership" is already going on under the Communist dictatorships. The Chinese and the Russians are not relying merely on the indirect effects of advancing technology; they are working directly on the psycho-physical organisms of their lower leaders, subjecting minds and bodies to a system of ruthless and, from all accounts, highly effective conditioning. "Many a man," said Speer, "has been haunted by the nightmare that one day nations might be dominated by technical means. That nightmare was almost realized in Hitler's totalitarian system." Almost, but not quite. The Nazis did not have time -- and perhaps did not have the intel ligence and the necessary knowledge -- to brainwash and condition their lower leadership. This, it may be, is one of the reasons why they failed.
In the Brave New World of my prophetic fable, tech nology had advanced far beyond the point it had reached in Hitler's day; consequently the recipients of orders were far less critical than their Nazi counter parts, far more obedient to the order-giving elite. Moreover, they had been genetically standardized and postnatally conditioned to perform their subordinate functions, and could therefore be depended upon to behave almost as predictably as machines. As we shall see in a later chapter, this conditioning of "the lower leadership" is already going on under the Communist dictatorships. The Chinese and the Russians are not relying merely on the indirect effects of advancing technology; they are working directly on the psycho-physical organisms of their lower leaders, subjecting minds and bodies to a system of ruthless and, from all accounts, highly effective conditioning. "Many a man," said Speer, "has been haunted by the nightmare that one day nations might be dominated by technical means. That nightmare was almost realized in Hitler's totalitarian system." Almost, but not quite. The Nazis did not have time -- and perhaps did not have the intel ligence and the necessary knowledge -- to brainwash and condition their lower leadership. This, it may be, is one of the reasons why they failed.
0 В результате этого появился новый тип принимающих приказы и не критикующих их". В Дивном новом мире моей пророческой сказки технолигии развиты намного лучше, чем во времена Гитлера; соответственно, получатели приказов были намного менее критичны, чем их соратники-нацисты, намного более послушны элите, дающей приказы. Более того, они были генетически стандартизированы и с рождения воспитаны для выполнения своих субординационных функций, и поэтому можно полагаться на их поведение, предсказуемое как машины. Как мы удивим в более поздней главе, такое формирование "лидерства на нижних ступенях" уже происходит под диктатурой коммунистов. Китайцы и русские не полагаютса исключительно на косвенные эффекты развития технологии; они работают напрямую на психо-физических системах лидеров нижнего уровня, подчиняя разумы и тела системе безжалостного и, со всех точек зрения, высокоэффективного согласования. "Многие люди, - сказал Спир, - обеспокоены кошмаром, что однажды нации могут оказаться под контролем у технических средств. Этот ужас был почти реализован в тоталитарной системе Гитлера". Почти, но это не совсем правда. У нацистов не было времени - и возможно, также не хватало интеллекта и необходимых знаний - для промывания мозгов и формирования лидерства нижнего уровня. Это, возможно, одна из причин, почему их попытка провалилась.
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